Classic Cola

A disappointed salesman of Coca Cola returns from his Middle East
assignment. A friend of his asked him, \"Why weren\'t you successful with
the Arabs?\" The salesman explained, \"When I got posted in the Middle
East, I was very confident that I will make good sales pitch as Cola is
virtually unknown there. But, the only problem I faced was that I didn\'t
know to speak Arabic. So, I planned to convey the message through 3
posters...
First poster, a man crawling through the hot desert sand... totally
exhausted and panting. Second, the man is drinking our Cola and Third,
our man is now totally refreshed. Then these posters were pasted all
over the place\"
\"That should have worked,\" said the friend.
The salesman replied, \"Well, not only did I not speak Arabic, I also
didn\'t realize that Arabs read from right to left...\"